Sam George Accuses MultiChoice Ghana of Dodging 30% Price Cut Demand

• Sam George has demanded a 30% subscription reduction from MultiChoice Ghana, but said the company had not complied
• The MP postponed his original August 7 ultimatum to September 6, 2025, aiming to benefit average Ghanaian households
• Public reactions were mixed, with some praising George's stance and some others calling it short-sighted and unnecessary

Samuel Nartey George, the Member of Parliament for Ningo-Prampram, has explained his recent engagement with satellite television service provider MultiChoice Ghana over their subscription fee.

While appearing at a 12-minute live interview on Joy Prime, the politician narrated how the operators of DStv reportedly refused to make any price reductions regarding their bundles.

The Communication Minister claimed that MultiChoice Ghana was involved in intense behind-the-scenes lobbying to pressure him into taking back his directive for a price decrease.

Sam George demands DStv price-reduced bundles

Following the decision to suspend price hikes in Nigeria, George reportedly asked for a 30% reduction in subscription for Ghanaian consumers.

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The minister’s firm stance on his decision was said to have threatened the company's broadcasting licence but MultiChoice has still resisted.

The minister, during his explanation on the situation of his demands, disclosed that he had decided to shift the ultimatum, which was earlier August 7, to September 6, 2025, for the sake of Ghanaians.

In his words.

“I told them that with the economic hardship, they need to cut down their prices to make DStv more affordable for the average Ghanaian household.

“MultiChoice told me that their position is that they are not going to drop the prices even by 1 cent,” he disclosed.

George continued by explaining that DStv’s recent 15% price increase in April 2025 was strange and unexpected, given the appreciation of the Ghanaian cedi by 10 percent, the inflation drop, and the decrease in fuel prices.

Watch the video of his interview below:

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Reactions to Sam George's MultiChoice price demand

The impasse between Ghanaian stakeholders and MultiChoice has attracted public attention, with growing calls from subscribers for the company to introduce price reductions.

Some of the mixed reactions from Ghanaians who watched the video are below.

@SeanBabs commented:

"Well done Youth President."

@Iam_MrIdeas wrote:

"I love this."

@nana_amprofi said:

"Forcing DStv to cut prices down is just a short-term and myopic solution. Let’s create a more competitive market for them, and in the long run, let’s observe their reaction. The problem with Ghanaian politicians is they see today and tomorrow and go to bed after."

@sampsonbenny1 wrote:

"Ah but is it by force to watch DStv? 😂😂😂 If you can’t afford, just boycott and switch to a different TV station."

Afia Schwarzenegger blasts DStv over subscription price

Earlier, YEN.com.gh reported that Afia Schwarzenegger had expressed her frustration over high DStv monthly subscription fees in Ghana.

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The social media personality slammed officials for not reducing their monthly fees, despite what she called substandard programming.

Afia Schwarzenegger gained massive support from Ghanaians who also complained about their DStv subscription costs on social media.

Proofreading by Bruce Douglas, copy editor at YEN.com.gh.

Source: YEN.com.gh