Princella Adubea: Black Queens Star Signs Ambassadorial Deal with Kivo After WAFCON Bronze
- Black Queens forward Princella Adubea has landed a major endorsement deal with one of the country’s leading food brands
- Adubea played a vital role in all six matches as the Queens clinched the bronze medal with a win over South Africa in the third-place decider
Black Queens player, Princella Adubea, is riding a wave of success both on and off the pitch.
Fresh off a strong showing at the 2024 Women's Africa Cup of Nations, she has now been unveiled as the new face of Kivo, a popular food product from Procus Ghana Ltd.
Source: Getty Images
Princella Adubea: A vital presence in Ghana’s WAFCON glory
Adubea played a vital role in helping Ghana finish third at the tournament in Morocco.
It was a long-awaited return to the podium for the Black Queens, who had not clinched a medal since 2016.
She featured in all six matches, starting or coming off the bench as needed, and managed to score once during the campaign, per Soccerway.
Though it wasn’t quite the explosive performance fans saw during the qualifiers, where she bagged a memorable hat-trick against Rwanda, her efforts proved essential in Ghana's bronze medal finish.
Princella Adubea lands ambassadorial deal with Kivo
As the national team celebrated their achievement, Adubea marked another major milestone.
She signed an ambassadorial deal with Procus Ghana Ltd, the company behind the well-loved Kivo brand.
She announced the partnership with heartfelt words on her X page, stirring up nostalgia and pride:
"God Never Fails. Remember those days adding choco to your gari soakings? The taste, the joy, the energy - unforgettable. Now, that same magic is back in one powerful mix - Gari, Sugar, Choco-Malt, and Glucose to fuel your day."
Joining Kudus in the Kivo family
Princella becomes the second Ghanaian footballer to join the Kivo movement.
She follows in the footsteps of Mohammed Kudus, the Black Stars midfielder who has already become the poster boy for the brand’s wide range of products.
While Kudus fronts the full line of Kivo items, from gari to pepper, Princella is now the leading face of the newly launched Kivo Energy+ Gari Soakings Mix.
Adubea's career in retrospect: From Techiman roots to international football
Adubea’s football journey began in Techiman, where she honed her craft at Ampem Darkoa Ladies, per CAF Online.
Her talent eventually opened doors to Europe, with a spell at Spain’s Sporting Huelva, before making her way to the United Arab Emirates, where she currently plays for Abu Dhabi Country Club.
Source: Twitter
Speaking to YEN.com.gh about Adubea's ambassadorial deal, women's football expert Isaac Nana Yirenkyi Akuffo of Hi 94.5 FM said:
"Princella Adubea has shown remarkable resilience despite her struggles with injuries over the years, and this new endorsement only adds another inspiring chapter to her journey."
Ghana bags $350k with bronze finish at WAFCON
Beyond Princella Adubea’s achievement, her Black Queens teammates are set to enjoy a financial boost following their impressive run at the 2024 WAFCON, YEN.com.gh reported.
Ghana’s third-place finish comes with a $350,000 prize, while South Africa, which placed fourth, will receive $300,000.
Source: YEN.com.gh
